Challenges Online posted on September 05, 2010 11:26
Tourism Ministry launches booklet on the best of three Malaysian dishes – Nasi Lemak, Laksa and Meat Bone Tea (Bak Kut Teh).
In its quest to the best food in Malaysia, the Tourism Ministry recently launched its “Fabulous Food 1Malaysia Food Trail 2009” booklet, featuring the list of “10 Best” and “must try” food in three different categories of Nasi Lemak, Laksa and Meat Bone Tea.
Tourism Minister Dato’ Sri Dr Ng Yen Yen said, the booklet is to provide a definitive guide in helping to navigate food aficionados to enjoy the best of these well-loved Malaysian foods as well as share the gastronomic experience with foreign visitors.
A brainchild of the minister, the booklet, seeks to harness the attractions in the food sector and entrench them as outstanding products of Malaysia’s food tourism.
Speaking during the launch, Dr Ng said the “Fabulous Food 1Malaysia Food Trail 2009” is another major addition to an innovative tourism product by the Ministry in a move to achieve our “2020 - 36:168” target, which is to attract 36 million tourists and RM168 billion tourism receipts which is equivalent to RM3 billion income per week for the country.
“The food and beverages sector last year saw a 5.2% growth on the RM8.34 billion receipts in 2007 and the 2008 statistics from Tourism Malaysia showed that out of RM49.5billion Malaysia earned in tourist receipt, RM8.77 billion was derived from spending on food and beverages in our country by our visitors”, said Dr Ng.
The “Fabulous Food 1Malaysia Food Trail 2009” booklet features “10 Best” entries shortlisted out of the total 120 listings of restaurants, delicatessens and hawker stalls from the respective categories of the Nasi Lemak, Laksa and Meat Bone Tea. Among others, the listings were based on the quality of food, customer service and cleanliness.
The Fabulous Food 1Malaysia campaign, which was launched last year, is a three-month campaign divided into three segments - Malaysia International Gourmet Food Festival in October, ASEAN Heritage Food Trail in November and street/hawker/restaurant food in December.
The Ministry has also produced a dedicated website: www.fabfood1malaysia.com for food enthusiasts. Visitors to the website were invited to submit their recommendations and locations of the purveyors of the best Nasi Lemak, Laksa and Meat Bone Tea restaurants, street and hawker food stalls nationwide.
Since the launch of the website, over 30,800 fellow Malaysians and global foodies from 47 countries have joined the very tantalizing quest to investigate the rich diversity of Malaysian local food varieties frequented by patrons of all social levels who in turn recommended their findings in the website.
www.fabfood1malaysia.com
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